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9 Top SEO Contract Considerations
Author: Pravin Shivarkar
Many SEO
companies face his dilemma : How to charge
potential clients? What logical reasons or
assurances to give while giving a Quote
for SEO ? There are many factors to be observed before deciding
the exact fee, some of them are:
A) Objective of the Optimization
B) Return on Investment Definations
C) Budget Allocation
D) Brand Building Optioins
1. How old is the domain/site? Is the site banned or removed from the search engines all of a sudden?
2. How many keywords they want to optimize for? ( How
many keywords are to be considered most important to
the business)
3. Who will write the copy for the web site? How many
pages will you need optimized ?
4. What is the target aim ?
a) Only Top Ranking
b) Only Increase in Visitors
c) Improve conversions
d) Help in Brand Building
c) All
5. Time duration for the SEO contract ( montly or
yearly)
6. Estimated budget
7. Any Previous SEO Work done
8. Would you like us to promote the site as well?
We promote via blogs, forums, press-releases, search engine and directory submission, paid sponsorships, social media networking etc.
9. How would you like us to monitor your progress? By
Sending weekly/ montly report or otherwise.
About the Author:
Pravin Shivarkar is a search analyst,
search engine optimizer and search
marketing expert with experience in
website design, usability , analytics
and brand building with SEO and SEM.
Pravin also happens to be the webmaster for www.newfunda.com
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